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工业耐磨自流平地面漆行业日益成熟

发布时间:2019-04-10 阅读:253

工业耐磨自流平地面漆行业走过改革开放以来二十多年的高速发展发展历程,造就了环氧地坪行业百花盛放的美好景象,同时工业耐磨自流平地面漆亚冠比分行业走过改革开放以来二十多年的高速发展发展历程,造就了环氧地坪行业百花盛放的美好景象,同时,工业耐磨自流平地面漆行业日益成熟也使得地坪市场的纷争已处于白热化,广告战、品牌战、促销战等等营销手段让地坪行业硝烟弥漫。地坪市场竞争的严峻性,让很多地坪企业都陷入迷惘状态:某些近段时间的人事调整、有些的营销系统变革、特固公司的转型……地坪业的“黑铁时代”已经来临。

Industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a beautiful scene of flourishing flourishing flourishing flourishing floors. At the same time, the industrial wear-resistant epoxy floor paint industry has gone through the rapid development process of more than 20 years since the reform and opening up, creating a flourishing flourishing flourishing flourishing flourishing flourishing flourishing flourishing flo At the same time, the growing maturity of industry wear-resistant epoxy floor paint industry has also made the dispute in the floor market white-hot. Advertising war, brand war, promotion war and other marketing means make the floor industry smoke. The severity of market competition in the flooring industry has left many flooring enterprises in a state of perplexity: some recent personnel adjustments, some marketing system changes, and the transformation of Tegu Company. The "black iron era" of the flooring industry has arrived.

??ANZHAOXILASHENHUADEMIAOSHU,HEITIESHIDAISHIYIGEBIJIAOHUNLUANDESHIDAI,DAODE、LUNLI、ZHISHIDOUJINRUDAOYIGEFEICHANGDIDECENGMIAN,ZHANZHENGSICHUMANYAN,ZHEIYIDIAN,YUXIANZAIDETULIAOYEXIANZHUANGFEICHANGFUHE。

_According to Greek mythology, the Black Iron Age is a relatively chaotic era. Morality, ethics and knowledge have entered a very low level, and war has spread everywhere. This is in line with the current situation of the paint industry.

亚冠比分??ER“HEITIESHIDAI”DEDAOLAI,DUIYUYIGEDIPINGPINPAIDECHENGZHANGTEBIESHIXINXINGPINPAILAISHUO,FASHENGLELIANGDAXINDEBIANHUAQUSHI:

The coming of the "Black Iron Age" has brought about two new trends for the growth of a flat brand, especially for emerging brands.

亚冠比分??DIYI、SHICHANGHUANJINGGAODUCHENGSHU,HENGXIANGYINGXIAOHEZONGXIANGYINGXIAODEKONGJIANGENGJIAXIFEN。JINGZHENGDEFANWEIGENGJIAGUANGFAN、JINGZHENGNEIRONGGENGJIASHENRU、JINGZHENGDECHENGDUGENGJIAJILIE。ZHEIYIDIANWOMENKECONGPINPAIZHIJIANDEJINGZHENGXINGWEISHANGQINGCHUDIKANDAO,YIQIANDIPINGQIYESUOCHANGYONGDE“JIAGEZHAN”、“GUANGGAOZHAN”、“CUXIAOZHAN”DENGDANWEIDUDEJINGZHENGSHOUDUAN,ZHENGZAIBEI“GONGYINGLIANJINGZHENG”、“GUKEZHONGCHENGJINGZHENG”、“ZHANLVEWANGLUOJINGZHENG”DENGLITIHUAJINGZHENGSHOUDUANSUOTIDAI。

First, the market environment is highly mature, and the space of horizontal marketing and vertical marketing is more subdivided. The scope of competition is wider, the content of competition is deeper, and the degree of competition is more intense. We can clearly see from the competition behavior between brands that the single-dimensional competition means such as "price war", "advertising war" and "promotion war" commonly used by flooring enterprises are being replaced by three-dimensional competition means such as "supply chain competition", "customer loyalty competition" and "strategic network competition".

亚冠比分??DIER、PINPAICHENGZHANGCHENGBENSHANGSHENG。ZHEILIKEYIFENWEILIANGGECENGMIANLAILIJIE,YISHIPINPAIXUANCHUANMEIJIERIYIZENGDUO,DANWEIMEITIFEIYONGBUDUANSHANGZHANG,BIRUDIPINGQIQIYEBAIDUTUIGUANGFEIYONGJUDA,TOURUBUJILIRUN。MEIJIEXIAOYINGYINXINXIGAODUYONGJIERBUDUANXIAJIANG,ERQIE,MEITIDUIXINXINGPINPAIDEBAODAOYIBANDOUSHILENGCHULI(CHULEZUOGUANGGAOHUOGUANGGAOPEIHEWAI);ERSHITONGLUCHENGBENCHIXUPANGAO。

亚冠比分Second, the cost of brand growth is rising. Here can be divided into two levels to understand, one is the increasing number of brand media, unit media costs continue to rise, such as floor paint enterprises Baidu promotion costs are huge, investment less than profit. The media effect is declining because of the high degree of information congestion. Moreover, media coverage of emerging brands is generally cold-handled (in addition to advertising or advertising cooperation); second, the cost of access continues to climb. 

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